“Literatura mirovoj revoljucii”, 3, 1932 - [S005]
Communicative Intention: Creation of the image of the Other as the "Enemy"
Utterance Aim: To arouse suspicion in the reader and cause him to distance himself from the concept described
Concrete Linguistic Means/Tool: Use of ironic inverted commas
Journal Title: "Literatura mirovoj revoljucii"
Journal Number: 3
Contexts & Examples: Восхвалять в наши дни наёмный труд - это значит играть на руку буржуазии, это значит выставлять в качестве примера трудящимся тип «хорошего рабочего», то есть того, кого эксплуатируют и кто одобряет эту эксплуатацию…
Edited by Svetlana Slavkova
The use of ironic inverted commas in these designations indicates that the author does not support these phenomena, or, at least, does not recognise them as acceptable. It is suggested to the reader that the term ‘horoshij rabochij‘ [good worker] in the text indicates one who approves of exploitation. In other words, the meaning of ‘good’ – consciously modified, reinterpreted and equated with ‘obedient, submissive’ – is contested by the writer through the graphic element. This visual device testifies to both a certain insecurity in designations and a certain aggressiveness, as doubt is instilled in the reader in an entirely conscious and purposeful manner. The aim is to draw him or her to “our” side, forcing him or her to join US and become ONE of US.